合作模式与定价Engagements & Pricing

透明的定价 — 纪律化的交付Transparent pricing. Disciplined delivery.

我们公开定价不是因为客户要求 — 而是因为我们相信清晰的商业承诺比模糊的提案更能建立信任。

We publish pricing not because clients demand it — but because we believe clear commercial commitments build more trust than opaque proposals.

四个层级的合作模式 · 产品化诊断 → 固定价格项目 → 月度顾问服务 → 战略合作伙伴关系Four engagement tiers · Productised diagnostics → Fixed-fee projects → Monthly advisory → Strategic partnerships

我们为什么公开定价Why we publish our pricing

传统咨询行业的定价不透明源于信息不对称 — 以此保护议价空间。我们选择相反的做法:清晰的价格意味着清晰的承诺。您可以在第一次对话之前就评估我们是否匹配,我们可以把精力投入交付而非谈判。这是一种商业纪律,也是对您时间的尊重。

Traditional consulting pricing is opaque because it protects negotiation leverage. We choose the opposite. Clear pricing means clear commitment. You can evaluate fit before our first call; we can invest in delivery rather than negotiation. It is commercial discipline — and respect for your time.

合作框架The Framework

四阶段合作模型The four-phase engagement model

从市场诊断到规模化执行 — 每一阶段都有明确的目标、时间表与商业产出。From market diagnostic to regional scale — each phase with defined objectives, timeline, and commercial output.

PHASE 01

诊断Diagnose

4–8 周 / $25K–45Kweeks / $25K–45K

市场评估、机会量化、进入准备度审计。Market assessment, opportunity sizing, readiness audit.

PHASE 02

设计Design

6–10 周 / $45K–85Kweeks / $45K–85K

GTM 战略、运营模式、合作伙伴图谱、商业计划。GTM strategy, operating model, partner map, commercial plan.

PHASE 03

落地Launch

3–6 月 / $90K–180Kmonths / $90K–180K

监管注册、伙伴签约、首批企业客户突破。Regulatory landing, partner contracts, first enterprise wins.

PHASE 04

扩展Scale

12+ 月 / 月度或成功费模式months / retainer or success fee

渠道扩张、多国推广、增长优化。Channel expansion, multi-country rollout, optimization.

第一层 · 产品化诊断Tier 01 · Productised Diagnostics

固定价格、固定交付 — 精准的起点Fixed price, fixed deliverable — the precise starting point

低投入、高信号的起点合作。90天内有60-70%转化为更深度合作。Low-commitment, high-signal entry engagements. 60-70% convert to deeper partnerships within 90 days.

最受欢迎Most Popular

非洲准备度审计Africa Readiness Audit

Africa Readiness Audit

20页战略报告:准备度评分、关键风险识别、3个优先市场推荐。包括高管简报会议。20-page strategic report: readiness score, key risk assessment, 3 priority market recommendations. Includes executive debrief session.

3 周3 weeks
$8,000 – $15,000
USD · fixed fee
开始诊断 →Begin audit →
国别聚焦Country Focus

国别市场简报Country Market Brief

Country Market Brief

15页国别深度报告:监管环境、竞争格局、合作伙伴生态、进入路径建议。15-page country deep dive: regulatory environment, competitive landscape, partner ecosystem, entry path recommendations.

2 周2 weeks
$5,000 – $8,000
USD · fixed fee
选择市场 →Select market →
行业分析Sector Analysis

行业机会扫描Sector Opportunity Scan

Sector Opportunity Scan

单个行业在单个或多个非洲市场的竞争格局与采购动态分析。Single-sector competitive landscape and procurement dynamics across one or multiple African markets.

2 周2 weeks
$6,000 – $10,000
USD · fixed fee
讨论行业 →Discuss sector →
高转化High Conversion

合作伙伴短名单Partner Shortlist

Partner Shortlist

5-8家经过尽调验证的本地合作伙伴 — 含资质评估、业务范围、介绍路径。5–8 due-diligence vetted local partners — capability assessment, business scope, and introduction pathways.

3 周3 weeks
$10,000 – $18,000
USD · fixed fee
启动寻找 →Initiate search →

价格区间的含义Why the price ranges

每个产品的价格根据市场复杂度、覆盖范围、以及交付深度调整。单一市场、标准行业 = 价格下限;多市场、复杂监管环境、深度细分 = 价格上限。首次通话后,我们会给您一个精确的固定报价。

Each product's price is calibrated to market complexity, scope, and depth of delivery. Single market, standard sector = lower end. Multi-market, complex regulatory environment, deep segmentation = upper end. After the first call, we commit to a precise fixed fee.

第二层 · 固定价格项目Tier 02 · Fixed-Fee Engagements

四阶段战略项目Four-phase strategic engagements

每一阶段都有固定的交付范围、时间表与商业产出。Every phase with defined deliverables, timeline, and commercial output.

第三层 · 月度顾问服务Tier 03 · Monthly Retainer

持续的战略伙伴关系Ongoing strategic partnership

进入"扩展"阶段的客户通常从月度顾问服务转为长期合作。Clients who reach the Scale phase typically continue through a monthly retainer engagement.

基础顾问Essential

基础顾问服务Essential Advisory

Essential Advisory Retainer

季度战略评审、按需咨询、月度市场情报简报。适合已在扩展阶段的客户。Quarterly strategy reviews, on-demand advisory, monthly intelligence briefs. For clients in Scale phase.

12 月起12-month minimum
$5K – $8K
USD / month
推荐Recommended

高管顾问服务Executive Advisory

Executive Advisory Retainer

月度战略会议、专属联系人、合作伙伴介绍、季度实地现场访问。Monthly strategy sessions, named point of contact, partner introductions, quarterly on-ground presence.

12 月起12-month minimum
$12K – $18K
USD / month
深度合作Embedded

嵌入式合作伙伴Embedded Partnership

Embedded Partnership

专属团队、持续 BD、监管监测、企业客户管理 — 等同于您的非洲办事处。Dedicated team, ongoing BD, regulatory watch, enterprise account management — effectively your Africa office.

24 月起24-month minimum
$25K – $40K
USD / month
第四层 · 战略合作伙伴关系Tier 04 · Strategic Partnership

精选合作 — 共同承担风险与上行空间Selective partnerships — shared risk, shared upside

对于具有重大战略意义的客户,我们提供超越传统顾问费模式的深度合作架构。For clients of significant strategic importance, we offer partnership structures that go beyond traditional advisory fees.

为什么这种模式存在Why this model exists

传统顾问费让我们分享客户的支出,但不分享客户的成功。对于我们深度投入的关键客户 — 我们愿意让自己的经济回报与您的商业成果直接绑定。这是一种纪律,也是一种承诺。Traditional advisory fees make us share in your spending but not your success. For clients we engage with at the deepest level, we are willing to tie our economics directly to your commercial outcomes. This is discipline — and commitment.

成功费 — 企业客户Success Fee — Enterprise

我们直接促成的企业客户合同的 5-10%(首年合同价值)。5–10% of first-year contract value for enterprise deals we directly originated.

成功费 — 合作伙伴Success Fee — Partnership

每成功签约一家合格的战略合作伙伴 $10,000 – $30,000。$10,000 – $30,000 per qualified strategic partner contracted.

收入分成Revenue Share

非洲源起收入的 2-5%(前 2-3 年)— 用于深度合作。2–5% of Africa-originated revenue (first 2–3 years) — for deep-partnership mandates.

股权 / 认股权证Equity / Warrants

客户非洲实体 0.5-2% 股权 — 仅限于基础性合作。0.5–2% equity in the client's African entity — reserved for foundational engagements only.

对齐原则Alignment Principle

所有成功费结构均需与基础现金保留费搭配。All success-fee structures require a minimum cash retainer to ensure commitment from both sides.

选择标准Selection Criteria

每年我们仅接受 2-3 位战略合作伙伴客户。We accept only 2–3 strategic partnership clients per year.

合作原则Engagement Principles

我们承接什么样的项目The engagements we take on

典型客户画像Typical client profile

  • 具有明确全球化意图的中国科技企业(云、AI、IoT、企业软件、数字基础设施、电信设备)Chinese technology enterprises with defined global ambition (cloud, AI, IoT, enterprise software, digital infrastructure, telecoms)
  • 年营收通常在 5000 万美元以上,或 A 轮后有清晰出海计划的早期企业Annual revenue typically $50M+, or post-Series A with a defined international expansion plan
  • C-level 或董事会层面已承诺非洲扩张方向C-level or board-level commitment to African expansion already in place
  • 将 Chéng Lóng 视为战略伙伴,而非执行外包Views Chéng Lóng as a strategic partner, not an execution outsource

典型合作规模Typical engagement size

我们的合作规模从 $5,000 的产品化诊断到 $250,000+ 的多国市场进入项目不等。大多数客户的第一年总投入在 $50,000 – $200,000 之间。Engagements range from $5,000 productised diagnostics to $250,000+ multi-country market entry programs. Most clients' first-year total investment falls between $50,000 and $200,000.

讨论适合您的合作模式Discuss the right engagement for you

所有咨询严格保密。我们将在两个工作日内回复,并建议适合您情况的合作模式。All inquiries are strictly confidential. We respond within two business days with a recommended engagement path.

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